iYomu Shuts It’s Doors

iYomu, the “Social Network for Grown Ups” has gone the way of almost every other social network – tits up. A promising New Zealand startup made the fatal mistake of Web 2.0 – do not exclude.

The site was only available to those over 18, but it turns out that adults didn’t want their own exclusive social network and even their million dollar bribe didn’t muster up enough hits on the site to keep it alive.

Although boasting a healthy 100,000 members, the concept and execution suffered several flaws. Apart from excluding the most internet-active generation, the site was completely flash-based, inaccessible on mobile platforms and at times very difficult to navigate.

So another internet startup chalks up failure, not big news but the site and founders were New Zealand based so I thought it worth mentioning.